Papya Tropic | Surf Culture
A brand hell-bent on making a difference in the world! Papya Tropic is starting with our local beaches here on the Sunshine Coast. Creating a range of products that are made from recycled plastics and through eco-friendly methods, Papya is dedicated to cleaning up the world one beach at a time. Educating the local youth of the Sunshine Coast on how to keep our beautiful beaches clean, they are also becoming active in all things surfing and skating. Sponsoring local events and assisting in the event clean up, that is determined to make a difference.
Bringing people together with one purpose in mind, to make the environment safe and clean for the next generation.
Papya Tropic’s Branding.
Papya has a simple colour scheme that reflects the branding well. Light ocean blue that has been matched with local images of the Sunshine Coast beaches, works perfectly with a light sand white and solid black that help the details of the design asset stand out.
The design asset for Papya brings the elements the brand values the most, sun, surf and the environment. The arching outlined shape of the asset is designed to look like a window out to the beach. This brand uses the font ‘Brought The Style’ for a tropical and fresh look and feel. This font give a very hawian vide that works well with Papya Tropics beach loving ways.
